COMING
SOON IN JULY ON COMCAST !
Grass roots marketing is a powerful way to attract and retain
customers – if you are interested in finding out just how powerful
our reach is – become a sponsor and let us help you leverage your
brand to more than estimated at 300,00 with African TV network (ATVN)
within the DC metro area.
TV ADVERTISING IS COST EFFICIENT
TV’s dual advantages – demographic and geographic numbers
– afford local advertisers the impact of local advertising cost
efficiencies.
ONLY TV ADVERTISING GIVES YOU THE ADDED IMPACT
TV’s unique selling advantages of sight, sound, motion and color
combined with targeting ability offers more to the local advertiser than
any other advertising medium.
TV ADVERTISING IS THE MOST EFFECTIVE WAY TO GENERATE
STORE TRAFFIC
Retailers know that bringing in traffic is the first step not only to
making sales, but also to selling additional merchandise.
The ATVN is the perfect vehicle to promote any event, product
or program to the African American community - Local rates for running
ads on the ATVN starting July are as follows:
City |
Channel |
Total
Viewership |
Cost
Per Spot |
| Baltimore
County |
82
on Converter Channel 96 Cable Ready
|
477,220 |
Hour
show
60 second
30 second
$105 show
30 second
60 second |
| Baltimore
City |
79
on Converter Channel 79 Cable Ready
|
121,400 |
Hour
show
60 second
30 second
$105
30 second
60 second |
| Washington
DC |
|
279,200 |
Hour
show
60 second
30 second
$105
30 second
60 second |
| Virginia
& Columbia |
|
|
Hour
show
60 second
30 second
$105
30 second
60 second |
ADDITIONAL MARKETING BENEFITS
As a sponsor of ATVN our sponsors will have the opportunity for cross
media promotion and press coverage. The network will focus on key decision
affiliate and other advertising communities. Leading media that strategically
targets African immigrants are among the options for publicity and advertising.
Once you’re a TV a sponsor you involvement also includes:
• Logo prominently displayed as Banner Ad on ATVN website
• Extensive PR involvement for new Channel and specific programming
selected by the sponsor
• Inclusion in all television, radio and print media for ATVN promotional
coverage
UNIQUE PROGRAMMING
A cable TV channel called the African TV Network (ATVN) that
provides African immigrants in the US a medium for up to date information
regarding their homeland. Programming ideas include:
• Entertainment
• Sports
• News
• Documentaries
• Children Programs
Programming will be focused on events and topics that interest African
immigrants. ATVN will be the only television concept that provides information
on African culture and how it influences life back in the US. ATVN will
offer a unique product to its viewers and its advertisers. Our spotlight
program is
TITLE: Sun City
Produced / Directed: Mr. Kwame Boadi
Country: Ghana
Language: English
Duration: 30 mins
Year: 2003
Genre: Soap
Episodes Presently Available: 52
*Click
here for a synopsis of the story.
|